Seamless Skin Journeys: Redesigning an AI powered Skincare App
Redesign of an AI-supported skincare app aimed at simplifying complex user journeys and enhancing personalization
Role: Product Designer • Client: Aurora Aiona • Time period: 8 months
Problem statement
Overview
The client was a skincare brand with a mobile app that helped users track their skincare routines, product usage, and progress.
However, users consistently struggled with two core issues:
• The interface was overloaded and confusing.
• The onboarding flow failed to communicate how to get started.
Only 35% of users completed onboarding, and less than 20% actively used the app beyond the first week.
Old design
Process & Approach
Research & Audit:
• Conducted 10 in-depth user interviews and 3 usability tests.
• Mapped the full onboarding flow and identified redundant steps and unclear copy.
• Mapped out a targeted user persona of the app
Wireframing & UX Redesign::
• Reduced onboarding from 7 screens to 3 key steps, each with a visual cue and short benefit statement.
• Simplified the information architecture: merged 5 navigation tabs into 3 — Home, Routine, Progress.
Building flows and wireframes
• Defined key user flows for onboarding, routine creation, and progress tracking.
• Built low-fidelity wireframes to validate structure and reduce cognitive load before moving into visual design.
• Each iteration focused on clarity, navigation simplicity, and emotional resonance.
UI & Brand Refresh:
• Adopted a light, minimal palette inspired by skincare packaging.
• Introduced consistent spacing and touch zones for better usability on mobile.
• Rewrote microcopy to sound human, calm, and reassuring instead of technical.
Outcome
After A/B testing the new design:
• Onboarding completion increased from 35% → 88%.
• Time-to-first-action dropped by 65%.
• 7-day retention improved by 2.3×.
• Qualitative feedback described the app as “clearer,” “soothing,” and “finally easy to use.”
The outcome of addressing these core problems was a comprehensive platform redesign that significantly enhanced the user experience.
