Case study
A three-year collaboration shaping Velory’s SaaS product into a scalable, user-driven platform.
Context
Velory is a IT Lifecycle Service, that offers one interface to manage your IT lifecycle workflows in an automated, secure and circular way.
My role as a Product Designer included working on existing design system, reshaping and redesigning existing features, conducting User Interviews, Mapping out User Journeys and so on.
A big challenge on the way was a need to clean the design system, clean some of the redundant product features, reshape and rethink old design system and move towards scalability with clean and structured way of working
Some Velory pages when I just joined
Process & Approach
When we began refining Velory’s product experience, our first step was to anchor the design in the brand’s own DNA. We pulled inspiration directly from Velory’s identity — thesignature wood color, rounded edges, and the Quicksand font. Together, these elements created a visual language that felt unmistakably “Velory.”
Mobile challenges
Making the dashboard widgets fully responsive turned out to be one of our biggest mobile challenges. Some widgets relied on complex layouts that worked well on desktop but didn’t translate neatly to smaller screens. We had to rethink their structure, condense content, and find ways to keep them functional and easy to read without losing important details.
Social media & Marketing
I created a set of social media and marketing graphics that extended Velory’s brand beyond the product. By using the same color palette, typography, and visual motifs, these assets kept the brand instantly recognizable across campaigns — from LinkedIn posts to promotional banners — while adapting the tone for different audiences and platforms.
