Complex unified skincare application for meeting all patient’s needs — finding best practitioners, product consultations and video appointments
Case study
Context
We set out to design an AI-powered mobile application that redefines skincare management by uniting all essential services in one platform. The goal was to create a seamless experience where patients can find top practitioners, receive product consultations, undergo AI-based skin analysis, schedule video appointments, and book in-person visits — all within a single ecosystem.
Font
Avenir Next
Bold
Medium
Colors
#E7E1D7
#1E1F26
#1E1F26
Process & Approach
One of the core challenges was that patients needed very different things at different stages: some wanted to self-assess their skin with AI, others were looking for trusted practitioners, and others simply wanted educational content or direct booking. Our approach focused on bringing these fragmented journeys into one coherent flow.
Visual Identity
To differentiate the app from traditional medical platforms, we focused on creating a warm, approachable, and lifestyle-oriented aesthetic rather than a cold, clinical one.
We used light wood textures, soft black, and light terracotta tones to create a sense of natural warmth, calm, and trust.
