Designing a Marketplace That Connects and Sells
Designed an intuitive and engaging marketplace platform that empowers creators to showcase their work, connect with buyers, and drive seamless sales growth.
Role: UI/UX designer • Client: Swan Market • Time period: 2 month
Crafted for Creators
Approach
Market Research:
Conducted market research by analyzing competitors and gathering user insights to understand needs and pain points in the Dutch creator marketplace.
Designing Initial Wireframes:
Designed initial wireframes focusing on simple user flows and core features to quickly validate layout and functionality with stakeholders.
Initial starting points for this project
Context
Current situation
The client aimed to build a vibrant marketplace for creators based in the Netherlands, designed to support local artisans, designers, and makers by providing an accessible platform to showcase and sell their unique products.
Business goals
Client aimed to create a trusted and user-friendly marketplace that drives creator sign-ups, boosts sales conversions, and fosters community engagement within the Dutch creative sector.
Main question that we asked:
How can we design our interface to be functional and seamless, ensuring creative items take center stage?
Basically, we wanted to make it as invisible as possible. Adding a bit of character of course to this invisibility:)
Product page & Checkout process
The product page is crafted for clarity and ease of use, focusing on intuitive layout that prioritizes key information like visuals, product details, and purchase options.
It includes key details like materials, size, and customization options to help buyers make informed decisions. User reviews and ratings provide social proof, building trust and encouraging engagement.
Mobile challenges
Outcome & Conclusion
Seamless interface to focus on creators
This involves minimizing distractions and emphasizing high-quality visuals of the creative products. Intuitive navigation and fast, responsive interactions allow users to find and explore items effortlessly.
Fostering user engagement
Velory’s new brand identity and UI updates supported growth in conversion rate, positively impacting monthly recurring revenue. The new design system development cycle times increasingly improving product agility.